FLORIDA CITRUS TAPS MARVEL COMICS FOR NEW SUPERHERO

BARTOW (June 30, 2014) WGCU -- State officials are shelling out about a million dollars to beef up one of its ad campaigns. Florida Citrus is turning to Marvel Comics to create a fit and healthier looking Captain Citrus.

Even though Captain Citrus isn’t a well-known superhero—like Marvel’s Spiderman and Wolverine, the Florida Department of Citrus’ cartoon character is going to get revamped by the comic book giant.

State officials want a Captain Citrus that’s more buff. Right now, he’s a rotund orange in a cape and yellow boots. Department of Citrus Spokesman Daniel Steele said his agency wants their cartoon to convey a healthier image.

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